Each year the campaign consisted of a series of press adverts, posters and leaflets.
“Using ordinary vegetarians, rather than professional models, made a real difference to us. The fact that Fathom used three of our own staff members has also created a high level of interest in the campaign throughout the Society. We’ve really enjoyed the creative process with Fathom, the ideas owed very well between both teams.”
The Vegetarian Society, Head of Communications, Liz O’Neill.
Feed your head campaign
Outline of the brief: Fathom were asked to create an on-line game that would encourage people to come back to the Vegetarian Society’s web- site again and again. The arcade game ‘Space Invaders’ was chosen as a popular format and then re-skinned with our own distinct graphic style to create this fun addition to the site.
Kids Cook Book
Campaign to promote active kids by ‘Getting your pulse racing’
Campaign to raise awareness of the environmental issues regarding meat production