Project Description

Mott MacDonald

The client

The Mott MacDonald Group is a world-class management, engineering and development consultancy. Owned by it’s 14,000 employees, this £1 billion global business has offices in over 50 countries.

Brand Development

The project: The existing Mott MacDonald identity had been in use for over 20 years, over which time the company had gone through many internal changes.

The management team had made the decision to update the corporate identity and bring it in-line with the expectations.

Objectives:

Create a modern identity that is instantly recognisable as Mott MacDonald.
Reflect the confident, inclusive, responsible values of the company.
Devise a set of guidelines for the use of the new identity.
Implement the initial launch of the identity.

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