Project Description

Manchester City Council

The Client

Manchester City Council Waste and Recycling division is responsible for removing waste and recycling as much as possible. This can only happen if the residents take the time to separate their recycling and place it out on the correct days and in the appropriate containers.

Campaign: Encourage recycling in Manchester

Outline of brief: Research demonstrated that the recycling message was not getting through in certain areas of Manchester. Manchester
City Council invested in a campaign to target these harder to reach areas through a series of tactical posters, adshels, vehicle livery and a postcard campaign. Our brief was to use the existing recycling brand guidelines to create a series of materials designed to raise awareness of the recycling message.

Recycle more campaign
Spring recycling campaign
Christmas recycling campaign
Student campaign

Campaign to encourage students to place the bin out on the correct day.

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