Following the success of the previous year, Helly Hansen again appointed Fathom to create a new exhibition. The single use stand had to reflect the season’s circular theme.
The solution: Round theme
Fathom created an exhibition to capture the audience’s imagination, the main focus being the ‘conversation pit’ and the large drum above. Private selling space and product displays to the rear of the stand gave way to a lounge area with comfy sofas, drinks, DJ, plasma screens and Internet access.