Project Description

Chester Fiesta

The client

When you love Chester as we do, it becomes a labour of love to create an identity for ‘Chester Fiesta’. This initiative run by Experience Chester aims to promote shopping, theatre, restaurants and bars throughout the summer months.

Identity

Outline of the brief: To create an identity to be used by participating establishments around Chester. The logo needed to be bright, colourful and fun. Single colour versions were also required.

Our solution: We started with a fairly blank canvas with only the colours and the ‘Chester BID’ identity to follow. So we looked at symbols that represented the fun activities represented by the logo, entertainment, shopping within Chester etc.

The logo developed with feedback from the client to be colourful, fun and unique.

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