Asolo has gained a worldwide leadership position in producing technical mountaineering shoes. The product range covers footwear from the most technical alpine footwear to more relaxed trekking products, positioning Asolo as one of the few companies in the world to cover the entire outdoor footwear area.
Product advertising pitch
The Brief: Fathom were invited to pitch some creative ideas for an advertising campaign for 2 shoes that were due to be launched into the UK market.
Our Solution: Having analysed the brief, Fathom focused on comfort and quality when submitting ideas for this Asolo campaign. We combine studio product photography with distressed stock images of iconic landmarks.
The messaging supports the features and benefits of the product, that is of comfort in the most rugged and harsh environment and quality.